A solid influencer contract protects both brands and creators. This guide covers the essential elements every influencer agreement should include.
Essential Contract Elements
1. Scope of Work
Clearly define deliverables: number of posts, platforms, content types, posting schedule, and approval processes.
2. Compensation Terms
Specify payment amounts, timing (upfront vs. upon delivery), expenses covered, and any performance bonuses.
3. Usage Rights
Define how the brand can use creator content: duration of usage rights, channels, paid amplification, and any exclusivity requirements.
4. FTC Compliance
Include clear requirements for disclosure compliance. Specify acceptable disclosure language and placement.
5. Exclusivity Clauses
If requiring exclusivity, define the scope: competitors covered, duration, and compensation for exclusivity.
Protecting Your Brand
- Include morality clauses for brand safety
- Define content approval workflows
- Specify termination conditions
- Address intellectual property ownership
Need help managing influencer contracts? Influencer Radar includes contract templates and management tools.
