Instagram's algorithm is constantly evolving, and 2026 brings significant changes that affect how influencer content is distributed. Here's what brands need to understand.
Key Algorithm Updates
1. Reels Prioritization
Instagram continues to heavily favor Reels content, with video now receiving 2-3x more distribution than static posts. Influencer strategies need to incorporate video-first approaches.
2. Original Content Bonus
Instagram is actively deprioritizing recycled TikTok content. Original, platform-native content receives significant algorithmic boosts.
3. Engagement Velocity Matters
The speed of early engagement heavily influences distribution. Content that generates quick engagement in the first hour receives exponentially more reach.
Implications for Influencer Campaigns
- Brief creators on optimal posting times for their specific audience
- Prioritize Reels and video content in campaign planning
- Ensure content is created specifically for Instagram, not repurposed
- Engage with content immediately after posting to boost velocity
Stay ahead of algorithm changes with Influencer Radar's platform insights.
