TikTok isn't just for Gen Z anymore. With 1.8 billion monthly active users and the highest engagement rates of any social platform, TikTok has become essential for influencer marketing strategies.
2026 TikTok Trends
1. TikTok Shop Integration
Social commerce is exploding on TikTok. Brands are partnering with creators to drive sales directly through the platform, with some campaigns generating 5x the ROI of traditional advertising.
2. Longer Content Formats
While short videos still dominate, TikTok is pushing longer content (up to 10 minutes). This opens opportunities for more detailed product reviews and tutorials.
3. AI-Enhanced Discovery
TikTok's algorithm is getting smarter at matching content to audiences. Brands that understand the algorithm can achieve remarkable organic reach.
Best Practices for TikTok Campaigns
Embrace Authenticity
TikTok audiences can smell inauthenticity from a mile away. Give creators freedom to present your product in their own style.
Leverage Trending Sounds
Content using trending audio gets significantly more distribution. Brief creators on relevant trends when planning campaigns.
Think Native, Not Polished
Over-produced content underperforms on TikTok. The best brand content looks like it belongs on the platform.
Ready to launch your TikTok influencer strategy? Start with Influencer Radar to find the perfect TikTok creators for your brand.
